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Thoughts on the Development of Heated tobacco Market

Thoughts on the Development of Heated tobacco Market

  • 2019/12/02

Speaking of new tobacco products, we can often see a variety of reports on e-cigarettes on different websites and forums, but it is rare to see news about smokeless tobacco products. And you can’t even find a professional forum for products of this kind. One of the most important reasons is that today's e-cigarette industry has been fully blossomed. All brands and manufacturers have their own main products of different characteristics, and they continue to innovate at the same time. Everyone works together to promote the development of the entire e-cigarette industry.  In Japan, for example,heated tobacco now accounts for more than 80% of Japan's heated tobacco market. heated tobacco leads other companies too far, resulting in the abnormal development of the entire industry. This is a very frustrating news. The development of an industry cannot pin all hopes on the only one brand. 

Since heated tobacco products perform better than electronic cigarettes in simulating smoking experience, it may replace electronic cigarettes as the best alternatives in the future. In recent years, more and more enterprises have begun to set their foot in heated tobacco industry. For instance, British American Tobacco rolled out GLO on the market; Japan Tobacco International also launched Ploom Tech; KT&G, the largest cigarette manufacturer in Korea, held a press conference in Seoul for the launch of its tobacco heating device lil. And in China, MySmok Tech also launched its own heated tobacco devices.

Perhaps every tobacco company believes that the combustible cigarette market will one day lose its vitality, which is why they are competing to enter the field of electronic cigarettes and tobacco heating products. Heated tobacco technology will greatly extend the life cycle of traditional cigarette manufacturers, because it uses real tobacco, which will enable tobacco manufacturers to continue to profit, and is likely to effectively eliminate the fierce competition in the field of e-cigarettes. But at the same time, more companies and brands need to join and participate in the heated tobacco market, only in this way products of this kind can be gradually improved in the competitive environment.

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